50+ Brand Logos Designed With Helvetica

45+ Brand Logos Designed With Helvetica

Helvetica is undoubtedly one of the most recognizable typefaces in the world with thousands of famous brands using it across their logos, advertisements and branding. At the same time, there is a dedicated a movie and multiple books. Designed by Max Miedinger with Eduard Hoffmann in 1957 at the Haas’sche Schriftgiesserei (Haas Type Foundry) of Münchenstein, Switzerland.

In its first iteration it was called Neue Haas Grotesk. The objective was to create a neutral typeface that had exceptional legibility, no intrinsic meaning in its form, and could be used on a variety of signage.

Moreover, it was ranked number one in top 100 typefaces of all times. Furthermore, in every industry it’s easy to find at least one major player using Helvetica in its branding.

To illustrate its influence, below is a handpicked list of famous brand logos designed using Helvetica typeface. Additionally, featuring brief description of each brand.

BMW

Founded in 1916 in Germany, Bayerische Motoren Werke AG is popularly known as BMW. One of the most admired manufacturer of luxury cars, sports cars, motorcycle, and engines.

American Airlines

Founded in 1926 in Chicago, Illinois, USA. It is the world’s largest airline by fleet, revenue, distance covered and destinations served. Along with its partners, it covers 6,700+ flights everyday to 350 destinations in 50+ countries.

Nestle

Headquatered in Vaud, Switzerland and operating in 194 countries with 339000 employees and US$92.72 billion revenue. Its brand portfolio includes Nespresso, Nescafé, Kit Kat, Smarties, Nesquik, Stouffer’s, Vittel, and Maggi.

Oral-B

67+ years old global brand of oral hygiene products – toothbrushes, electric toothbrushes, toothpastes, mouthwashes and dental flosses.

Microsoft

Founded by Bill Gates and Paul Allen in 1975, it is one of the most successful technology company in the world with US$85.32 billion (2016) revenue and 114,000 (2016) employees worldwide. It’s brand portfolio includes Windows, Office, Surface, Xbox, Skype and LinkedIn. It’s old logo used Helvetica with a stylized cut.

3M

Founded in 1902 by John Dwan, Hermon Cable, Henry Bryan and William A. McGonagle. With US$30 billion revenue, 88,000+ employees worldwide, it manufactures 55,000+ products. It’s product portfolio includes adhesives, abrasives, laminates, passive fire protection, personal protective equipment, dental, orthodontic products and more. Some of the popular brands owned by 3M are Nexcare, Scotch, Post-it, Scotch-Brite, Scotchgard and 3M Car Care.

Fendi

Founded in 1925 by Adele and Edoardo Fendi in Rome. It is famous its fur and fur accessories. It has €1 billion revenue and owned by world’s largest luxury group LVMH with 90% ownership.

Motorola

Founded in 1928 as the Galvin Manufacturing Corporation. It was the first company to produce a handheld mobile phone. On April 3, 1973, Motorola’s Martin Cooper, a senior engineer made the world’s first mobile phone call to a competing firm mentioning that he was speaking from a cellular phone.

Lufthansa

Deutsche Lufthansa AG, popularly known as Lufthansa was founded in 1953. Along with it’s subsidies it forms world’s second largest and Germany’s largest airline. It is also one of the five founding member airlines of Star Alliance.

Post-it

A brand created by 3M for it’s adhesive based small paper size notes stack. The name has become a general term for such notes around the world.

Tupperware

Founded by Earl Tupper in 1948 in Florida, USA. Popularly known for its storage containers. It’s a US$2.21 billion firm with over 13,500+ employees.

The North Face

Founded in 1968, The North Face is a popular brand for outdoor products such as apparels, backpacks, tents, sleeping bag and more.

Knoll

Founded in 1938 by Hans and Florence Knoll, it’s a furniture manufacturing company. More than 130 notable designers have designed for Knoll and over 40 furniture designs are in the permanent design collection of The Museum of Modern Art, NYC, USA.

Bell Atlantic

Headed by Ivan Seidenberg, one of the largest telecommunications company in United States. Formed in to Verizon Communications June 2000 with US$64.7 billion merged revenues of Bell Atlantic and GTE.

British Gas

Founded in 1997, it is one of the Big Six energy sector companies in UK. Serving over 12 million residences in UK.

JCPenney

Major American departmental store JCPenney was founded by James Cash Penney and William Henry McManus in 1902. Today it has 1,095 stores in 49 U.S. states and Puerto Rico.

Kawasaki

Founded by Shōzō Kawasaki in 1896 in Japan. It’s product portfolio includes motorcycles, heavy equipment, aerospace and defense equipment, ships, industrial robots, gas turbines, boilers and other industrial products.

Staples

Leo Kahn and Thomas G. Stemberg founded Staples in 1986. Today it has over 1,500 stores worldwide with US$21 billion revenue.

Scotch

A brand by 3M selling series of products such as Scotch Tape, Scotch-Brite, Scotchgard and Scotchlite. Until 1990 it also produced professional equipment under the Scotch brand name.

Agfa

Agfa-Gevaert N.V. is popularly known as Agfa. It Belgian headquartered multinational corporation involved into development, manufacturing, and distribution of analogue and digital imaging products.

Jeep

Owned by Fiat Chrysler Automobiles, Jeep is a sport utility and off-road vehicles manufacturing company founded in 1941.

Panasonic

Established by Kōnosuke Matsushita in 1918 as a lightbulb sockets producer and has grown to become one of the largest producers of electronics in Japan today.

Mattel

In 1945, Harold Matson, Elliot Handler and Ruth Handler founded Mattel. Today it is one of the largest toy manufacturing company in the world with US$ 5.456 billion (2016) revenue. Its brand portfolio includes Fisher-Price, Barbie and Hot Wheels.

Verizon

Founded in 1983 from Bell Atlantic. It is the largest telecommunications network in USA. Uses Helvetica in clean lowercase characters.

Crate & Barrel

Euromarket Designs, Inc. was founded by Gordon Segal and Carol Segal in Chicago, Illinois, USA in the year 1962. It is doing business by the name Crate & Barrel. It retails housewares, furniture and home accessories through it 170+ stores.

American Apparel

Founded by Dov Charney in 1989, it filed for bankruptcy in 2015 and was one of the largest apparel manufacturers and marketers in North America.

Sears

Sears, Roebuck & Company, popularly known as Sears is a departmental stores chain founded by Richard Warren Sears and Alvah Curtis Roebuck in 1886.

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Target

Target Corporation was founded by George Dayton in 1902. Behind Walmart, it is the second-largest discount store retailer in the United States. It is headquartered in Minneapolis, Minnesota and it was originally named Goodfellow Dry Goods.

Caterpillar

Founded in 1925 in California, USA. It’s industry portfolio includes heavy equipment, engines and financial services. It also sells Caterpillar branded apparels and boots.

CVS Pharmacy

Founded in 1963 in Lowell, Massachusetts, USA by Stanley Goldstein, Sidney Goldstein Hebreux Jules and Ralph Hoagland. It is the largest pharmacy chain in USA with US$153.3 billion (2015) revenue and 9,600+ stores.

BASF

Founded in 1865 in Germany, it is the largest chemicals production company in the world with €57.55 billion (2016) revenue and 122,000 employees.

Parmalat

Parmalat SpA was founded in 1961 by Calisto Tanzi in Italy. The multinational company is a leading producer of long-life milk through the ultra-high-temperature (UHT) process.

2K

One of the world’s leading game publisher with popular game series like Mafia, NBA 2K, Bioshock, WWE 2K, Borderlands, and XCOM under its belt. It was founded in January 2005 under its parent organization Take-Two Interactive. 2K was originally based in New York and later shifted to Novato, California in 2005.

 

 

A&E

A&E is a television network in USA and Canada that was launched on 1 February 1984. It is owned by A&E Networks (Hearst Communications/Disney Media Networks).

 

BBC Knowledge

Launched in July 2007, BBC Knowledge was a TV channel available across several countries globally. It featured documentary, cultural and educational programs.

Beiersdorf

A 138 years old German multinational company with €7.653 billion (2019) revenue. It focuses on skin care and self-adhesive products. Some of their popular brands are NIVIA, Eucerin, La Prairie, Labello, Hansaplast and tesa.

Broadcom

Broadcom Corporation is a 29 years old American semiconductor company that focuses on wireless, data center, networking and storage solutions. Since 1999, it acquired 50+ companies globally.

Cargill

Founded in 1865, it is the largest privately held corporation in the USA as per revenue (USD 114.695 billion, 2018). Their product and services portfolio includes grain, oilseeds, animal nutrition, bioindustrial, oils, fats, foods, metals, risk management, and trade & structured finance.

 

 

CBS

Launched in 1941, Columbia Broadcasting System (CBS) is an American television and radio network owned by ViacomCBS. It showcases popular TV shows including NCIS, The Big Bang Theory, Big Brother, Young Sheldon, The Amazing Race, and Criminal Minds.

Commonwealth Bank

Commonwealth Bank, also know as The Commonwealth Bank of Australia (CBA) or CommBank, is an Australian multinational bank with revenue of A$30.16 billion (2020). It is the largest listed company on the Australian Securities Exchange as of August 2015.

 

Hitachi

Hitachi, Ltd. is a Japanese multinational conglomerate company headquartered in Tokyo, Japan with revenue of ¥9.480 trillion (2019). It focuses on construction machinery, automotive systems, defense systems, financial services and more.

LG

LG Electronics Inc. is a South Korean multinational consumer electronics company with revenue of US$54.398 billion (2018). LG focuses its business on home entertainment, appliances, communications and vehicle components. It has 128 operations worldwide, employing 83,000 people.

NBA

National Basketball Association (NBA) is a 74 years old premier men’s professional basketball league in the world. It is the third wealthiest professional sport league after the National Football League (NFL) and Major League Baseball (MLB) by revenue.

 

 

Rotary

Rotary Watches Ltd was established at La Chaux-de-Fonds, Switzerland, by Moise Dreyfuss in 1895. It sells wrist watches, and watch accessories globally.

 

 

Sanyo

Sanyo Electric Co., Ltd. is a Panasonic owned Japanese electronics company founded in 1947. Its product portfolio includes TVs, air conditioners, solar cells and plants, rechargeable batteries, and electric vehicle batteries.

Standard Chartered

Standard Chartered PLC is a London, England headquartered multinational bank. It has operations in 70+ countries through 1,200+ branches and outlets and employs around 87,000 people.

Subway

Subway is one of the world’s largest restaurant chains with 41,512 locations in more than 100 countries (as of October 2019). It provides submarine sandwiches (subs), salads and beverages.

Suzuki

Suzuki Motor Corporation is a Japanese multinational automobile company. It has 45,000+ employees and 35 production facilities in 23 countries, and 133 distributors in 192 countries.

 

 

Tera Pak

Tetra Pak is a multinational food packaging and processing sub-company of Tetra Laval. It was founded in 1943 in Lund, Sweden.

WhatsApp

WhatsApp Messenger is free messaging mobile application owned by Facebook Inc. It serves over 2 billion users worldwide (as of February 2020). In several countries it is the primary means of electronic communication.

Yonex

Founded 74 years ago, Yonex Co., Ltd. is a Japanese sports equipment manufacturing company. It produces equipment and apparel for tennis, badminton, golf, and running.

 

World Trade Center

The complex of building in the Financial District of Lower Manhattan, New York City, United States are one of the most well known buildings in the world. The towers complex is rebuilt post the 2001 attacks.

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